Branding design - how you did it - Worker Coops who specialise

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Dear all,

Our worker coop start up is on the verge of legally incorporating as a company limited by guarantee, having completed our business plan and decided upon a trading name: ‘Common Ground Therapy’.

We are currently brainstorming branding design in terms of needing a logo, colour scheme, fonts/typography and using all of that to create a website.

If anyone would be willing to share their coop’s experience of branding creation, that would be really useful, particularly if there’s a process for creating branding that you would recommend or warn against.

If you know of anyone or any group within the worker coop, or cooperative world, that specialises in helping create branding, please do refer us or recommend – if they offer ‘solidarity rates’ for a low-income, fellow-coop, start up, even better.

Also if anyone knows about, or knows someone who knows about trademarking and/or using multiple Domain names to protect one’s brand, that would be helpful - I wonder how often or how many worker coops have trademarked their trading names or taken out Domain names additional to their original one? - any advice or signposting greatly appreciated!

Thanks for reading,
Nicholas

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You might get more response to this if you post it on the CoTech forum:

The Webarchitects logo / brand hasn’t changed since 2012 so I’m afraid I don’t recall the details of the discussions we had with the designer!

The recent CoTech rebrand worked with Creative Coop for the design etc:

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Thanks a lot, Chris!

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I believe that a fairly new co-op, Gloaming, does branding and marketing work. You could ask Adam Hunt from Gloaming about that @AdamH ? I can put you in touch by email if no Forum response. They also as far as I’m aware offer other worker co-ops a discount, or previously did so definitely get in touch!

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I also think Calverts do design as well as printign? @Sion www.calverts.coop/

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@mutuality I’d also recommend asking in a Givers’ Gain business networking session - I imagine this is the kind of thing others present would be able to advise on or offer help with! The next session in September though CiviCRM - workers.coop

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Thanks for these ideas, I’ve added them to the list.

I attended the session a week or two ago and found it really useful and I’m signed up for the September one I think.

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